Fueling growth at breakneck speeds Comparing the last quarter of 2020 to the same quarter in 2021, large Trackonomics clients saw significant growth. All categories increased by at least 60 percent, with order gross and order net doubling. By creating efficiencies and consolidating performance data, Trackonomics helped publishers grow their audiences and provide more value for their brand partners. Through powerful automation and flexible tracking, these clients generated impressive results in just one year.
Creating more lucrative partnerships
Narrowing in on Black Friday week 2020 vs 2021, the difference in revenue and user activity before and after Trackonomics’ implementation comes into sharper focus. Even categories with less growth increased by around 80 percent. These publishers earned more commissions while helping their partner brands significantly expand their business.
2021 vs 2021 - Q4 Statistics
2020 vs 2021 - Black Friday Week Statistics
Clicks
Clicks
Sales gross
Sales gross
Sales net
Sales net
Commission gross
Commission gross
Commission net
Commission net
Order gross
Order gross
Order net
Order net
0.00%
50.00%
100.00%
150.00%
200.00%
0.00%
50.00%
100.00%
150.00%
Average metrics
Average metrics
How Trackonomics gets your commerce content program into shape
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