How Trackonomics prepares publishers to go the distance CHAPTER 4
Think long-term with consumer-focused content People want to consume engaging content. If you bring together thoughtful recommendations, informative material, and entertainment in one package, you’ll form deeper connections with your audience. Inauthentic, shallow content struggles to find traction among users today. As a publisher, you’ll cultivate a loyal following and drive the most revenue by creating content that feels organic and honest. According to a survey by Stackla, 88 percent of consumers say authenticity is important when deciding which brands they like and support — and half say it’s imperative. 5
Well-crafted content continually earns publishers revenue over time. Traditional ads, by design, focus on generating buzz right now. Compared to content, ads are a short-term investment. As a content creator, you’re in it for the long haul. You recognize that it’s a marathon, not a sprint. With high-quality commerce content there’s no built-in cap on potential earnings. This type of content stays evergreen, consistently entertaining and informing audiences while directing traffic to brand partners. But how do you design content that continues to generate revenue far into the future?
5 Post pandemic shifts in consumer shopping habits: Authenticity, personalization and the power of UGC (Helsinki: Stackla, 2021). https://www.nosto.com/wp-content/uploads/2021/08/Stackla-Post-Pandemic- Shifts-in-Consumer-Shopping-Habits-Data-Report_FINAL_compressed.pdf
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