Keeping pace with evolving consumer expectations CHAPTER 1
Which do you find more engaging: a well-written review or a flashing banner image? You probably chose the review. Generic ads just don’t cut it anymore. As competition for consumer attention rises, publishers find that authentically connecting with the right people can make all the difference. Luckily, commerce content helps you do just that. Whether you realize it or not, you probably see examples of commerce content online every day. A few examples include: ● Influencers weaving product recommendations into social media posts ● Review sites incorporating affiliate links into in-depth product comparisons ● Podcasts providing affiliate links to brands that fit their niche and style
Brands and publishers work together to monetize independent blogs, articles, guides, videos, and more through affiliate links and sponsorships — and this benefits both sides. Digital publishers focus on creating great content, growing their audience, and earning commissions. On the other side, brands build lasting relationships with high-quality publishers, gain access to new audiences, and increase revenue. Publishers see commerce content success when they create compelling content that also educates audiences about relevant brands.
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