Five ways to strengthen your commerce content CHAPTER 2
1. Seeing page and article-level analytics If you want to optimize your content, a broad analytical overview of each program or brand sponsorship isn’t enough. While many tools make it easy to see revenue at a high level, if you track specific pieces of content you’ll get more actionable data. You need to attribute value to every piece and understand which types of content perform better than others. Granularly following content performance helps you: ● Make sound publishing decisions ● Strategize for future projects ● Get buy-in from key stakeholders It’s important to find a robust commerce content solution that provides analytics for each page and article — not just a bird’s eye view.
As a publisher, your well-crafted commerce content drives interest and traffic, translating to affiliate commission payments and revenue growth for your business. But like many publishers, you may face some common hurdles. Focusing on these challenges and how to overcome them can guide your future publishing strategy. Here are five ways to do that.
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