4. Driving traffic to dead links and out-of-stock items
Over time, affiliate links can break and send potential customers to 404 error pages. Brands may also run out of specific publisher-recommended products, leading your audience to out-of-stock messages. Dead links create a terrible experience for potential customers and cast your content and brand partner in a bad light. As you try to boost revenue and optimize your commerce content program, oversights and broken links become increasingly costly. You’re always looking forward and thinking about the next piece of engaging content to develop. Taking the time to continuously fix broken links in existing content forces you to look backward. Although it’s important to give your audience the best
Automated tools for eliminating broken links take the weight of link maintenance off your shoulders and free up more time for what’s at the heart of your business: content creation.
shopping experience possible, manual link maintenance can quickly burn up your time.
Five ways to strengthen your commerce content
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