What brands want: building successful creator partnerships

How many creators approach your brand for collaboration opportunities on average each week?

Number of collaboration requests per week:

Less than 5

5 - 10

11 - 20

More than 20

Less than a year Length of time working with creators:

81%

14%

5%

55%

31%

10%

3%

1–2 years

50%

13%

1%

36%

2–3 years

32%

35%

14%

19%

4–5 years

7%

22%

22%

50%

More than 5 years

Percentages may not total 100 due to rounding

Brands seek creators who can effectively communicate, offer professionalism, and deliver a compelling pitch

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