Make the partnership easy for brands Brands prefer creators to start the conversation. But creators expect to hear from brands first.
Brands’ greatest challenges when working with creators
Finding the right creator for our brand Measuring campaign success Reliability about deadlines Creators becoming unresponsive
33%
Unsurprisingly, a brand’s biggest challenge is finding creators that fit their brand. This is particularly true for brands with newer influencer programs less than a year old, where nearly half report struggling to find an influencer that’s a good fit.
27%
24% 24% 24%
Creators inflating fees based on what they think our brand can afford Creators not considering brand risk when discussing controversial topics or working with other brands that don’t align with our values A lack of in-depth brand or product knowledge Getting authentic content from the creator for sponsored posts Creators not understanding the campaign goals Producing creative content within brand guidelines Tracking creator activity (are they posting when they should or the number of times they should?) Convincing creators to work with our brand The time it takes to review content against the campaign brief and goal Not being flexible on payment methods Meeting campaign KPIs
23% 23%
18% 18%
Study a brand and then tailor your media kit along with a personalized message to align with their brand values and style. This way you’ll demonstrate your alignment with their branding and make your application more compelling.
17%
16%
15%
14%
12% 12%
Brands seek creators who can effectively communicate, offer professionalism, and deliver a compelling pitch
14
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