How brands measure the success of their creator campaigns
KPIs brands use to measure the success of creator campaigns
KPIs brands are unable to measure currently, but would like to be able to track
39%
Audience or follower growth
21%
32%
Conversion rate
25%
28% 28%
Customer acquisition cost (CAC)
22%
Reach and awareness Cost per lead (CPL) Lead conversion rate
20%
25% 28%
24% 24%
19%
Return on investment (ROI)
17%
23% 23%
Referral traffic
19%
Social media engagement (likes, shares, comments, mentions, etc.)
13%
21%
Number of website visits
15%
20%
Event attendance (for example, live stream shopping events)
21%
19%
Marketing qualified leads (MQL) Lifetime value of a customer (LTV)
25%
15% 18%
Multiple answers possible
13%
Sales qualified leads (SQL)
12%
Brands seek creators who can effectively communicate, offer professionalism, and deliver a compelling pitch
16
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