What brands want: building successful creator partnerships

Professional communication sets influencers apart

Contacting brands for collaborations [top 5 ways]

How creators contact brands most often for brand collaborations

How brands prefer creators to contact them for brand collaborations

52%

Direct message the brand on social media

45%

51%

Reach out via email

52%

38%

Reach out to a PR or marketing contact on social media such as LinkedIn

42%

29%

Apply through brand website

26%

25%

Contact the CEO via social media such as LinkedIn

23%

Brands seek creators who can effectively communicate, offer professionalism, and deliver a compelling pitch

17

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