What brands want: building successful creator partnerships

Searching LinkedIn for brand marketing professionals is a good first step to establishing a relationship (42% of brands prefer this method), but leveraging a creator platform with a marketplace can give creators a leg up on the competition by having the correct contacts right there. 26% of brands prefer creators to apply through their brand website.

Communicating professionally isn’t only about choosing the right channel. 26% of brands said creators can work more efficiently with their brand using responsive and timely communication. Creators becoming unresponsive (ghosting) is an increasingly common problem for brands, which gives creators who respond promptly an instant lift over other creators.

Creators mostly reach out to brands for collaborations via DMs on social media and email, which aligns with the brand’s preference.

Brands seek creators who can effectively communicate, offer professionalism, and deliver a compelling pitch