Brands look for high-quality work first
Top 5 factors that would make brands commit to a long-term partnership with a creator
Today’s influencers are creators first, and strong performance rates on their content is a top factor that will drive brands to commit to a long- term partnership. 35% of marketing leaders say creating consistent, quality content is the primary way influencers can work more efficiently with brands. Similarly, 46% of companies will end their relationship with an influencer if they’re unhappy with their work quality.
58%
47% 45% 43% 42%
Good consistent quality work
Good performance rates on the creator's content
The creator is easy to work with
Professional and timely communication from the creator
The creator helps the brand achieve its campaign KPIs
Brands seek creators who can effectively communicate, offer professionalism, and deliver a compelling pitch
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