What brands want: building successful creator partnerships

Brands want to get pitched with creator media kits A creator’s media kit is like a résumé—it helps the brand understand what a creator is capable of and what results they’ve produced. Follow Do Don’t

Showcase your best work with high- quality visuals and work samples Demonstrate that your brand and values align with the brand you’re pitching Focus on your audience demographics, follower size, and past clients

Describe your past work in long paragraphs

this chart and download our template to create a concise media kit that wows brands.

Overemphasize the look and feel of your branding Focus on yourself by including a photo, lengthy bio, and a list of topics you discuss

Canva tip: Click File, Make a copy, and start editing.

Detail performance results from past campaigns

List your platform’s performance metrics

Include your contact information and links to your social media accounts

Include your services and rate card with your initial media kit

Brands seek creators who can effectively communicate, offer professionalism, and deliver a compelling pitch