5 ways to grow as a professional content creator [at any stage]
Create a media kit to showcase your skills and results
Reach out to brands you love and use, even if they don’t have big influencer programs
83% of brands see a deep love and unders- tanding of their brand as indicative of a successful partnership. So reach out to only those brands that you and your audience will align with and share a passion for. It’s the perfect way to kick off a great relationship. Brands with less mature creator programs often get fewer messages from prospective influencers. This offers a good opportunity for newer creators to get a foot in the door.
Brands want to see your best work before they work with you, and your media kit offers a great opportunity to show brands why they should work with you. Many brands like a concise media kit, but have a longer option ready, too. This can include your rate card, bio, and platform performance metrics. Both versions of your media kit should include high- quality work samples front and center.
However, before assuming a smaller brand has a less mature influencer program, check their website for a preexisting affiliate or creator page.
5 ways to grow as a professional content creator [at any stage]
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