Suggest different ways to collaborate and build longevity with your content
Communicate clearly and often
Use your strengths by suggesting different types of campaigns. While brands with mature programs may have fixed campaigns they want to work on, brands with newer programs may appreciate suggestions for one-off projects and campaigns that complement your skills. For example, creators could suggest hosting a product pre-release campaign or giveaway alongside regularly-scheduled sponsored social media posts.
These discussions can also include initial payment terms. Most brands prefer to pay a flat fee, a performance- based commission, or—most commonly—a combination of the two. However, they may prefer gifting products or store rebates to new creators. Remember that payment styles can change as your partnership grows.
Prompt, professional communication can give brands more peace of mind about working with you. Also, delivering high-quality work on a deadline that aligns with the brief can put you on the fast track to becoming a trusted long-term partner.
Analyze campaign performance to see better results
Work with your brand partners to better understand how your content performs against your campaign goals. Review your content’s performance regularly on your analytics channels and compare that data with your client’s results. This can help you
learn how to collaborate more strategically with brands and create campaigns that resonate with them.
5 ways to grow as a professional content creator [at any stage]
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