What brands want: building successful creator partnerships

Introduction In 2023, being a creator can be a lucrative side hustle or a full-time career. As the demand for influencer marketing surges, creators of all levels have more opportunities than ever before to build prosperous partnerships with brands. Data tells us nearly half of all influencers already make a living creating content. Still, many creators are challenged with securing long-term brand partnerships. Without clear guidelines on what brands expect, creators often question how to approach and partner with new brands. This uncertainty can create a disconnect between the actions influencers take vs what their brand partners may want. Some creators can even become intimidated and reluctant to reach out to brands they admire. That’s why we asked brands all the hard questions to help you get started. In this guide, you’ll learn what brands really want from influencers and how you can start building long-term partnerships today.

Introduction