Who we talked to We talked to more than 250 marketers from the United States and Canada involved in the decision-making for recruiting creators. These marketers represent brands that
These brands have worked with influencers for
47%
18%
15%
have partnered with and paid creators in the last 6 months. Responses collected between April 27 and May 2, 2023
12%
8%
Less than a year
1–2 years
2–3 years
4–5 years
More than 5 years
Company size
12% 12% 15% 17% 19% 13% 12%
Less than 5
5–10
11–50
51–100
101–500
501–1000 More than 1000
Introduction
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