of consumers trust personal recommendations over any other channel. The creator industry’s explosive growth has made it impossible to ignore. You as a brand should know, like, and trust the creators that you’re working with to facilitate the best partnerships possible. — David A. Yovanno, Chief Executive Officer at impact.com [iPX 2023]
What is your plan for your creator programs in the next year?
64%
More brands than ever before are working with influencers, giving creators a great opportunity to diversify their brand partnerships.
29%
2%
5%
We’re keeping the creator programs the same
We’re scaling back on our creator programs
We're shutting down our creator programs
We’re expanding our creator programs
The impact of lucrative creator programs on brand buy-in, marketing budgets, and partnership strategies
7
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