86% Budgets are shifting toward influencer partnerships Flexible payment options have made influencer marketing a strong alternative to traditional advertising when budgets are squeezed. Nearly 2 in 3 brands are increasing their budget for influencer marketing in the coming year, and 40% of brands prefer to pay their existing test the waters. These projects allow creators to gain visibility, showcase their skills, and provide valuable feedback that helps them build relationships with marketing leaders. Brands’ creator expansion plans for the next year
83%
creators with PostPlus — a flat fee and a performance-based commission or bonus. As hybrid payment methods become more popular, brands are more comfortable expanding their influencer programs, knowing they’ll get a return on their investment (ROI). A bigger budget means brands can take risks and experiment with campaigns and new creators, too. Now, many brands are starting creator relationships with one-off projects to
We’re focusing on long-term partnerships with creators
We’re onboarding more creators
We’re focusing on long-term partnerships with creators
We’re onboarding more creators
Partner with brands that understand creators: 88% of brands with programs older than 5 years are looking to onboard new creators in 2024.
The impact of lucrative creator programs on brand buy-in, marketing budgets, and partnership strategies
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