Preferred payment methods
When working with new creator partners
When working with a creator partner with whom you have an established relationship
34%
Flat fee + performance- based commission or bonus
40%
29%
Flat fee
24%
16%
We’re focusing on long-term partnerships with creators
Performance-based commission or bonus
11%
10%
Gifting or reward
8%
Try before you buy: As a way to trial the partnership before committing to a longer-term partnership, 68% of brands are planning to leverage creators for smaller or one-off projects.
5%
Content licensing fee
7%
5% 5%
Store credit or rebate
2%
Comped event or trip
5%
Percentages may not total 100 due to rounding
The impact of lucrative creator programs on brand buy-in, marketing budgets, and partnership strategies
9
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