With impact.com’s technology, WITHIN and Corkcicle were able to: -Experience a 178% revenue growth in their affiliate channel QoQ -Double the affiliate channel revenue, up to 10% of total business revenue -Forge powerful partnerships with diverse content partners, including the premium content publishing house, Meredith
Case study
WITHIN and Corkcicle achieves 178% affiliate revenue
growth with impact.com
Situation Limited pool of partners
About Corkcicle
Corkcicle is a lifestyle and consumer brand focused on hydration that leverages ecommerce platform Shopify to manage its online store. Although initially hesitant about starting an affiliate program for fear of attracting low-quality customers, Corkcicle pursued the affiliate channel to help drive traffic and fuel revenue growth. After launching its program, Corkcicle realized they needed to diversify the partner mix to improve customer acquisition and affiliate performance. The partnerships team knew there was much more affiliate revenue potential, so they sought to optimize its affiliate program by expanding its channel revenue share and customer base.
Corkcicle designs “cool” products that insulate your favorite food and beverages and elevate your every day. Innovative design and social responsibility fuel its growing line of premium drinkware, coolers, and barware products. The brand is inspired by a commitment to complement personal style while at the same time reducing personal impact on the planet.
Situation
Solution
Outcome
© 2023 impact.com. All rights reserved.
Solution A partnership management platform upgrade
“We were able to layer on WITHIN's proprietary content strategies along with impact.com’s technology solutions to create massive program growth with very strong efficiency and ROAS for Corkcicle. By using best in class technology and strategy, we have a program that is still scaling, and effectively and efficiently delivering on the client’s OKRs.”
Corkcicle tapped its digital marketing partner, WITHIN, to optimize its affiliate program and ramp up customer acquisition efforts. Since September 2020, WITHIN has managed Corkcicle’s integrated media channels. Two elements have been key to WITHIN’s strategy: ● A content strategy that appeals to consumers at all stages of the purchase decision funnel to help drive revenue ● Multichannel budget allocation to ensure investment in the best incremental opportunities WITHIN’s first objective for Corkcicle was to move the company’s entire affiliate program to impact.com’s partnership management platform. This move enabled the company to expand its pool of potential content partners and automate its full breadth of partnerships.
Kate Mueller Director of Affiliate, WITHIN
Situation
Solution
Outcome
© 2023 impact.com. All rights reserved.
Solution (cont.) A partnership management platform upgrade
With a holistic approach to paid media budget allocation, WITHIN ensured that each dollar was spent effectively to yield the highest possible return for Corkcicle. WITHIN leveraged impact.com’s reporting in a variety of ways, including: ● Identify the highest performing partners ● Demonstrate how they contributed to conversions across channels ● Use Optimize to hone its strategy even further WITHIN used impact.com's reporting to increase ecommerce revenue by 10%.
Situation
Solution
Outcome
© 2023 impact.com. All rights reserved.
“The affiliate channel has become a fundamental part of Corkcicle’s marketing portfolio. It is the perfect complement to our other digital marketing efforts as it has expanded the prospecting reach while also driving people down the funnel.”
Amanda Nelson Vice President of eCommerce Corkcicle
Outcome Optimizing the affiliate channel enabled channel and revenue growth
of overall ecommerce revenue
10%
Proving that today's affiliate partnerships deliver quality customers, the affiliate channel became integral to Corkcicle's marketing portfolio, driving as much value as its best-performing channel, paid search. Ultimately, the affiliate channel was vital in expanding the reach and driving more prospects down the marketing funnel.
178%
QoQ affiliate channel growth
Key outcomes included:
● From the beginning of WITHIN’s management in January through Q1, the affiliate channel doubled its share of total business revenue, up to 10% of total business revenue and increased overall ROAS by 20%. ● Revenue earned by the affiliate channel grew 178% quarter over quarter by the end of Q1 2021.
33%
increase in overall ROAS
Situation
Solution
Outcome
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