Situation Limited pool of partners
About Corkcicle
Corkcicle is a lifestyle and consumer brand focused on hydration that leverages ecommerce platform Shopify to manage its online store. Although initially hesitant about starting an affiliate program for fear of attracting low-quality customers, Corkcicle pursued the affiliate channel to help drive traffic and fuel revenue growth. After launching its program, Corkcicle realized they needed to diversify the partner mix to improve customer acquisition and affiliate performance. The partnerships team knew there was much more affiliate revenue potential, so they sought to optimize its affiliate program by expanding its channel revenue share and customer base.
Corkcicle designs “cool” products that insulate your favorite food and beverages and elevate your every day. Innovative design and social responsibility fuel its growing line of premium drinkware, coolers, and barware products. The brand is inspired by a commitment to complement personal style while at the same time reducing personal impact on the planet.
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