WITHIN x Corkcicle | Case Study

Solution A partnership management platform upgrade

“We were able to layer on WITHIN's proprietary content strategies along with impact.com’s technology solutions to create massive program growth with very strong efficiency and ROAS for Corkcicle. By using best in class technology and strategy, we have a program that is still scaling, and effectively and efficiently delivering on the client’s OKRs.”

Corkcicle tapped its digital marketing partner, WITHIN, to optimize its affiliate program and ramp up customer acquisition efforts. Since September 2020, WITHIN has managed Corkcicle’s integrated media channels. Two elements have been key to WITHIN’s strategy: ● A content strategy that appeals to consumers at all stages of the purchase decision funnel to help drive revenue ● Multichannel budget allocation to ensure investment in the best incremental opportunities WITHIN’s first objective for Corkcicle was to move the company’s entire affiliate program to impact.com’s partnership management platform. This move enabled the company to expand its pool of potential content partners and automate its full breadth of partnerships.

Kate Mueller Director of Affiliate, WITHIN

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