Outcome Optimizing the affiliate channel enabled channel and revenue growth
of overall ecommerce revenue
10%
Proving that today's affiliate partnerships deliver quality customers, the affiliate channel became integral to Corkcicle's marketing portfolio, driving as much value as its best-performing channel, paid search. Ultimately, the affiliate channel was vital in expanding the reach and driving more prospects down the marketing funnel.
178%
QoQ affiliate channel growth
Key outcomes included:
● From the beginning of WITHIN’s management in January through Q1, the affiliate channel doubled its share of total business revenue, up to 10% of total business revenue and increased overall ROAS by 20%. ● Revenue earned by the affiliate channel grew 178% quarter over quarter by the end of Q1 2021.
33%
increase in overall ROAS
Situation
Solution
Outcome
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