Vivino case study | impact.com / creator

Situation Needed to engage a wide audience

About Vivino

Vivino is the world's largest online wine marketplace and the most downloaded wine app, powered by a community of millions. Vivino uses crowd-sourced data to personalize wine recommendations so that every community member feels confident about their wine choices.

Vivino aims to make wine discovery and purchase fun, accessible, and effortless for all wine consumers. To reach this broad audience, Vivino needed help finding the right creators to educate wine drinkers in a fun and approachable way and achieve its key goals to: ● Promote the Vivino app’s unique features, including its taste profile, wine scanner, and personalized recommendations ● Amplify posts that drive traffic to the Vivino website for conversion ● Capture high-quality content that demonstrates how to use the app’s features and highlights the variety of wines available for purchase ● Ensure the brand is relatable, encompasses all wine shoppers, and offers accessible guidance

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