Vivino case study | impact.com / creator

Solution Invest in reach, engage with content

The impact.com team’s comprehensive approach in

The impact.com team developed and built Vivino’s influencer program using a mix of influencer tiers, engaging video content, and content amplification that drives traffic to the brand’s website. Next, impact.com expanded Vivino’s influencer network with 10 diverse new voices, from parents and chefs to wine experts, sharing how Vivino helps everyone find the right wine based on their individual taste. To maximize impressions and influencer-generated content (UGC), the team recruited a mix of micro-and mid-tier influencers. Vivino capitalized on prominent influencers’ large audiences and took advantage of cost-effective content from smaller creators. Using a three-pronged approach to casting potential influencers, the impact.com team began by presenting on-platform applicants it had previously worked with and could recommend based on their strong performance.

collaborating with the Vivino team every step of the way helped us to partner with the right mix of influencers to meet our program goals and made it a very smooth and pleasant experience.

Reyna Piñon Associate, Brand Marketing Vivino

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