Vivino case study | impact.com / creator

Solution (cont.) Invest in reach, engage with content

Next, the impact.com team hired mid-tier creators with powerful content production capabilities through talent managers. Using off-platform recruiting, they recruited Vivino users and category experts. Thanks to the impact.com team’s expertise, Vivino could: ● Negotiate usage rights to repurpose content and manage a paid amplification campaign focused on generating clicks within a target audience ● Commission original content, including video tutorials that showcased specific app features and eye-catching images for amplification ● Partner with a diverse pool of influencers that shared how Vivino helps everyone find the perfect wine, depending on personal taste

@by_lakeisha

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