Outcome Great influencer content exceeds all targets
1.36m
impressions
By amplifying the most dynamic imagery and videos that showcase how to use Vivino’s unique app features, impact.com’s influencer strategy achieved 1.36m impressions and more than 11k clicks — doubling the brand’s performance while staying within its cost-per-thousand (CPM) targets. Partnering with micro-influencers with loyal audiences led to a strong engagement rate, while mid-tier influencers captured vital impressions. The entire program exceeded contracted performance goals, delivering more than 684k additional impressions and more than 31k extra engagements. Top-performing influencers were re-engaged in a follow-up holiday season campaign.
50.3k
engagements
11k+
clicks
Situation
Solution
Outcome
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