BBQGuys case study | impact.com / creator

Situation Need to engage beyond backyards

About BBQGuys

BBQGuys is a major online retailer for all things grill-related. With its collection of recipes, kitchen tools and grill equipment, the brand wanted influencers to share what made them #BornToGrill with user-generated content (UGC) that could become brand assets. Campaign goals included building brand awareness in the United States, securing BBQGuys as a leader in the grilling space, and reaching new customers outside the core grilling group—driving traffic during the Memorial Day sales period. BBQGuys had to find influencers whose personal storytelling could offer a fresh viewpoint, atypical of the brand’s suburban backyard consumer. Think grilling against the New York City skyline or on-the-go with a camper grill.

BBQGuys® is the leading ecommerce retailer of premium grills, BBQ smokers, and outdoor living products for homeowners and professional builders. What began as a humble brick-and-mortar store in 1998 has since evolved into one of America’s fastest-growing private businesses — a brand that has served over a million happy customers nationwide.

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