BBQGuys case study | impact.com / creator

Solution Diversify voices and maximize content

The content created for our #BornToGrill campaign with impact.com was exactly what we were looking for from a brand-building perspective. Thanks to the thorough casting process we were able to find and work with influencers that created positive conversations around the grilling and outdoor lifestyle.

BBQGuys partnered with impact.com’s managed services team to help with influencer casting, contracting, and expertise. Target audiences outside the typical male suburban griller included urban dwellers, LGTBQ+ couples, and female campers who could introduce BBQGuys to new audiences. The impact.com team recommended a mix of micro-and mid-tier influencers to generate the most content and gain strong impressions. This strategy allowed the team to capitalize the larger influencers’ reach while staying in budget by having smaller creators generate additional content.

Scott Sills Social Marketing and Communications Specialist BBQGuys

Key pillars of impact.com’s strategy included:

● Commissioning original content across diverse formats, including video, and positioning personal narratives alongside brand messaging.

Solution

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