BBQGuys case study | impact.com / creator

Solution (cont.) Diversify voices and maximize content

Key pillars of impact.com’s strategy included:

● Negotiating usage rights to repurpose custom content from creators for paid ads, social amplification, and UGC on BBQGuys-owned channels. ● Partnering with a diverse pool of 10 influencers, ranging from foodies to parents to outdoor enthusiasts, to share the many ways they are all #BornToGrill. Influencers reached a 60 percent female audience aged 18-34 in cities such as Los Angeles, New York, Chicago, and Miami.

@functioningwith_rugrats

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