Outcome Savvy contracting exceeds targets
— 2X+ more engagement rate than benchmark
5.5%
BBQGuys overchieved its campaign goals using impact.com. By expertly negotiating talent rates, impact.com secured two additional influencers beyond the target of eight for #BornToGrill, all within budget. The result? Eight additional Instagram Stories and two in-feed posts totalling 30 pieces of UGC vs the promised 20. Overall, the program delivered 90k+ impressions and almost 3k engagements more than the contracted goal. The campaign also outperformed goals on the following KPIs:
636k
combined influencer reach
Nearly 17k organic engagements
●
● 760 organic clicks The program earned an extremely strong 5.5 percent engagement rate — more than two times the 2.12 percent benchmark for impact.com managed programs with a similar budget and 7–12 influencers.
311k+
organic impressions
Outcome
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Situation
Solution
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