Virgin Australia boosts partner performance by 168%

Situation Accelerating growth opportunities

As a revenue-generating channel, partnerships played an essential role in Virgin Australia’s growth. The brand needed to tap into new revenue streams to maximize the true potential of the partnerships channel. Additionally, the team required more reporting options to understand each partner and channel's incremental value and optimize touch points along the funnel. Virgin Australia turned to the Silverbean agency and impact.com platform to help propel their partnerships program to greater heights through diversification and tactical recruitment of new affiliates.

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