Virgin Australia boosts partner performance by 168%

Solution A management solution powering partner performance

Discovery tools improve partner recruitment

The impact.com Discovery tool offers comprehensive filtering features, allowing the agency to be more strategic in Virgin Australia’s partner recruitment efforts. The team could search for partners based on location (Australia) and industry (travel). They diversified its partner mix to include partner types with strong brand affinity, including publishers and social media influencers with a large travel audience. For example, Virgin Australia collaborated with Point Hacks to tap into the niche points-savvy audience to promote its Velocity Frequent Flyer [VFF] Program and help travelers move through the four tiers of Velocity status. Partners with an audience interested in a specific destination also helped drive bookings to desired routes.

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