Virgin Australia boosts partner performance by 168%

Solution (cont.) A management solution powering partner performance

For instance, the team offered bonuses to affiliates to promote Virgin Australia's Happy Hour Flash Sale on Thursdays from 4-7 p.m. AEST. Affiliates were motivated to drive bookings during those hours.

Reporting boosts productivity

The Performance by Partner report analyzed partner performance across clicks, actions, and revenue to identify performance issues and engage with them to determine a path to improvement. Customizable reporting templates on impact.com provided personalized reports, viewable on the platform or downloadable. Setting up attribution paths to include other paid media channels helped with revenue deduplication.

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