How affiliate and influencer partnerships help brands scale…

Affiliate partnerships come with a range of partners

Affiliate marketing is a strategy used both in business-to-consumer (B2C) and business-to-business (B2B) campaigns, with more than 80 percent of brands using affiliate programs to promote their products. For brands, affiliate marketing can deliver 30 percent or more of total revenue, with an impressive average return on investment (ROI) of $15 for every dollar spent. 1

1. Ryan Council, “Ultimate guide to affiliate marketing,” impact.com, July 7, 2021. https://impact.com/partnerships/ultimate-guide-to-affiliate-marketing/