How affiliate and influencer partnerships help brands scale…

Setting goals and measures of success for your partnerships program

The first step to success in partnerships is ensuring your partnerships program supports your overall business goals, which will make the program valuable no matter the size of your business.

Partnerships are the most cost-effective method of reaching audiences, with the fewest limits on what goals you can set and achieve. You have room to be flexible with what you create and what you pay.

Common goals include:

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Increasing revenue

Increasing new customers

Expanding customer email lists

Improving profit margin

Increasing website traffic

Once you decide which of these goals you’d like to focus on first, you can move on to how you’ll measure success.