Measures of success for partnerships
Measures of success (often called key performance indicators or KPIs) are tied to the goals you want to achieve. Common KPIs include:
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Revenue
New customer numbers
Conversion rate or how many browsers become customers Average order size (AOS) or average order value (AOV)
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Percent of returning customers
Number of sale-producing publishers and creators, or number of affiliates producing sales for you
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Margin percent on your average order
With impact.com, it’s possible to track metrics that allow you to follow each partner and measure whether they’re meeting their goals. Once you know what success looks like and how you’ll measure it, it’s time to start your partnerships program.
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