The outcome: Using impact.com’s partner discovery tool, Corkcicle forged partnerships with premium publishing houses. It also generated placement opportunities in gift guides for seasonal and holiday occasions.
Corkcicle leveraged impact.com’s reporting in a variety of ways, including:
●
Identifying its highest-performing partners
● Demonstrating how these partners contributed to conversions across channels ● Using partner insights to further hone its strategy
Key outcomes included:
Revenue earned by the affiliate channel grew 178 percent quarter over quarter (QoQ) by the close of Q1 2021
178x
From the beginning of Corkcicle’s agency WITHIN’s management in January through Q1 2021, the affiliate channel doubled its share of total business revenue — up to 10 percent of total business revenue
+10%
35
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