Myths and misconceptions about partnerships CHAPTER 2
Businesses that have yet to build affiliate, influencer, or partnerships programs may assume they’re time-intensive, laborious processes reserved for companies with a lot of money and experience.
80 percent of brands have affiliate programs
80%
Not true.
Partnerships happen when an individual or a business works to promote a second business’s products or services. Partnerships come in all types, including affiliate, influencer, brand-to-brand, and more. Research shows that 80 percent of brands have affiliate programs. 1 The majority of brands (in one study, 59 percent) have content marketing budgets, and of those brands’ programs, 75 percent want to use some of that money for influencer marketing. 2
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1. Jack Steward, “21+ surprising affiliate marketing statistics and facts (2021),” March 7, 2021. https://findstack.com/affiliate-marketing-statistics/ 2. Jacinda Santora, “100 influencer marketing statistics for 2021,” updated September 7, 2021. https://influencermarketinghub.com/influencer-marketing-statistics/
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