Situation Needed to highlight the Bowlero experience and drive brand awareness
About Bowlero
If you’re looking for the perfect place to experience bowling, dining, and nightlife all in one place—Bowlero is right up your alley. The retro-inspired hangout offers interactive arcade games, signature cocktails, and a menu that pins down any foodie. Bowlero wanted to drive bookings with an influencer campaign targeting TikTok and Instagram channels. The brand aimed to communicate an unforgettable guest experience, which is one of their core values. Bowlero’s target audience included bowlers, foodies, and nightlife lovers. Ultimately, Bowlero wanted its target audience to consider booking reservations using unique tracking links in their influencer-generated content (IGC).
Bowlero creates a unique bowling, dining, and nightlife experience featuring an upscale atmosphere, backlit bowling lanes, interactive arcades, and delicious food. It’s the largest owner and operator of bowling centers worldwide, with over 12,000 lanes—making it the perfect location for hosting parties and events, or participating in leagues and clubs. They also offer weekly deals and specials to attract new customers while enticing existing bowlers to return.
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