Solution Pair organic and boosted content for maximum reach
Bowlero worked with impact.com’s managed services team to run the entire influencer campaign targeting U.S. audiences. This included influencer recruitment, management, and tracking performance. Influencers were encouraged to use TikTok and Instagram to drive impressions and engagement. The impact.com platform also created a comprehensive workflow to brief influencers on messaging and measure key metrics.
impact.com’s strategy included:
● Driving click-throughs and reservations using a call to action (CTA) in influencer stories, such as “Learn more” ● Repurposing and amplifying influencer content to reach a highly targeted audience ● Aligning influencers with Bowlero’s goals and messaging by providing detailed briefs ● Creating and promoting content that is fun and reflects the Bowlero experience
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@wherejaimiegoes
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