Bowlero case study | impact.com / creator

Solution (cont.) Pair organic and boosted content for maximum reach

impact.com partnered with ten influencers (six on Instagram and four on TikTok) featuring date nights, foodie spots, and local travel with their content. The influencers were asked to deliver the following: ● One in-feed post (on either TikTok or Instagram) ● One Instagram story with at least three frames ● One week of exclusivity ● Three months of digital paid usage Influencers posted content to their feed, and it was boosted on social media via paid ads to maximize impressions and clicks. The paid ads targeted U.S. audiences interested in bowling, food, nights out, and arcades.

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