Outcome Bowlero’s influencer campaign is a knockout with audiences
6.7%
average engagement rate
Thanks to impact.com’s expertise, Bowlero’s influencer campaign achieved 4.4m+ total impressions (more than 2x the promised number). The campaign also secured a reach of 2.8m+ (four times the proposed estimate). Bowlero saw major results from impact.com’s strategic social media amplification efforts, which sourced 25% of clicks and 40% of impressions.
23k
total engagements
Other impressive results include:
● 6.7% average engagement rate (above the industry’s 2% standard) ● 23k total engagements ● 56 pieces of IGC
56
pieces of IGC
Situation
Solution
Outcome
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