Outcome (cont.) Bowlero’s influencer campaign is a knockout with audiences
Short-form TikTok videos helped to achieve this high engagement rate, using thumb-stopping content that spoke to Gen Z audiences. Overall, TikTok drove higher engagement rates than Instagram with the top performer reaching 20% vs 4%. Meg Reily was the top TikTok performer, generating a 2.1m+ reach and 26k impressions.
The power of TikTok really showed through in this campaign, and combined with impact.com, the results exceeded expectations.
@scottydynamo
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