Micro-influencers (15k-75k followers)
Mid-tier influencers (75k-250k followers)
Who they are: The micro-tier includes creators between 15,000 and 75,000 followers. They capture a highly engaged audience with their relatability and authenticity. Micro-influencers are the most popular tier, connecting with 46 percent of audiences. Who works with them: Similar to nano-influencers, these influencers can provide the most efficiency for smaller businesses on a per-post basis. This tier draws between 2.4 and 6.7 times more interactions than the brand’s social media. More mature brands must recruit a more significant number to get the same effect.
Who they are: Neither big nor small, mid-tier influencers occupy the sweet spot of the influencer world—between 75,000 and 250,000 followers. They have a wider reach than smaller-scale influencers but higher engagement than influencers with more followers. While mid-tier influencers appeal to large audiences, they can commit more time to brands and directly connect with followers—compared to celebrities that don’t have the bandwidth. Who works with them: They get more buzz per post for medium-sized businesses than the previous two tiers while remaining an efficient option for smaller companies.
Creator and influencer tiers (& how to work with them)
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