Macro-influencers (250k-1m followers)
Mega-influencers [celebrities] (1m+ followers)
Who they are: These trendy influencers are subject matter experts, personalities, or engaging people who’ve achieved popularity on a particular platform due to their passion for a topic. They typically have between 250,000 and one million followers. Who works with them: If they can afford it, just about anyone can get attention by hiring these influencers. They’re the most efficient option per post for large businesses, drawing 2.9 times more interactions than the business’ posts can.
Who they are: The celebrity category is typically actors, musicians, radio and TV personalities, and best-selling authors. Some reach this level of influence through notoriety, while most are famous through their work. Before social media, these were the only collaborations for brands. However, their influence is limited despite their reach. These influencers only hold three percent of consumer popularity. Who works with them: Only celebrities can exceed a large brand’s following on social media, and those are often the brands that can afford to secure the mass reach of a celebrity endorsement. Influencing isn’t usually a celebrity’s main gig, so they tend to partner with a few big brands.
Creator and influencer tiers (& how to work with them)
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