Top influencer platforms (and the users on them) CHAPTER 3
Creators can use various social media channels to build an audience. Each has benefits and drawbacks that can make it more or less effective depending on the brand goals. For example, Instagram established itself as a photography-based social network, making it a perfect home for fashion, travel, and food influencers. More video-savvy content creators might prefer YouTube or TikTok. However, there’s more to a social media app than the content formats it supports.
Powered by FlippingBook