With 500+ million daily active users, Instagram ranks second only to Facebook regarding daily logins. However, 92 percent of creators post on Instagram, making it the most popular influencer platform. Influencers gravitate to Instagram for its visually dominant format and the seamless paths to conversion built into the platform. Brands can create stores within the platform and add links to outside content.
Who you’ll reach: Instagram attracts mainly Gen Z and Millennial users globally, making up 39 and 48 percent of its user base.
Top influencer platforms (and the users on them)
Powered by FlippingBook