Facebook, the most prominent social media network worldwide, drew nearly two billion daily active users in 2022. That means a quarter of humanity logs onto Facebook daily. Despite that, only 41 percent of influencers prefer the platform. Facebook's algorithm limits the reach of organic posts, making it difficult for influencers to build an audience and get results. However, the size of its user base makes it hard to count out. Who you’ll reach: Facebook hasn’t caught fire with Gen Z as much as it did with Millennials. Only 18 percent of its users are under 25 years old. It remains most popular with people between ages 25 and 34, who comprise 23.7 percent of its users.
Top influencer platforms (and the users on them)
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