Pinterest allows users to collect and share style inspiration, home decorating ideas, and more. As users curate shareable bookmarked collections called “pins,” they discover new products through the website. Because of this, it’s always had a unique connection to ecommerce, leading 20 percent of influencers to use it. Interestingly, Pinterest doesn’t call itself a social network, preferring the term a “visual discovery engine.” Despite that, this discovery engine’s social component has earned it a substantial audience. Pinterest has 433 million monthly users, usually with high purchasing intentions.
Who you’ll reach: Pinterest is most popular with women in all age groups, but especially those 25-34, making up 28.5 percent of users.
Top influencer platforms (and the users on them)
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